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Amenities
10 Amenities your Hotel Needs to Increase Revenue

Surprisingly, the most sought after hotel amenities aren’t what we’d consider extravagant. Back in 2014, Hotels.com conducted a survey by interviewing 1,000 travelers from across the globe in order to discover which hotel amenities people care about most. Here’s what the survey found: 1. Complimentary…

Google Hire, Helping Businesses Recruit More Efficiently

Google Hire is here to help make your company recruitment process more cost-friendly and effective: Google has just launched Google Hire: its newest app designed to help small and medium businesses recruit the right talent in the most efficient way possible. For any business, the…

Why You Should Hire a Social Media Agency

It’s no surprise that social media runs today’s world. Whether it’s the Kardashians on Instagram, your grandmother on Facebook or your boss on Twitter, just about every person, company and product is updating their social media every hour of the day. And this can be…

launch parties
Launch Parties and Why Your Business Needs to Have One

Whether you’re a start-up or massive corporation, launch parties can be the quick answer to instant success. If you’re selling a product, service, or simply trying to re-brand, launch parties are an easy way to advertise, generate a lot of press, and network with potential…

5 Tips For Writing Killer Google PPC Ads

Utilizing the Google AdWords Platform can dramatically increase traffic to your site, but I think you can agree that the paid search industry is extremely competitive. Competitors are bidding on the same keywords as you and the market is constantly changing. So, how do you…

Use Digital Marketing to Value Your Most Valuable Customers

Rather than devoting energy to reeling in new customers, focus on the needs of your existing customers. It’s easy for any company to believe that growth is strictly defined by numbers. Too much of today’s marketing focuses on customer-acquisition, and not enough on customer experience…

Spicy Spotlight | Freight Farms

The people of Boston are, and always have been, problem solvers. Something about this city drives innovation and development to create solutions for the world’s most difficult dilemmas. A local AgTech (agricultural technology) company, Freight Farms, might be on the verge of solving a handful…

remarketing lists for search ads
Ask PG: Remarketing Lists for Search Ads

If you’re looking for a new way to spice up your business’ adwords campaign, look no further than this Google feature: remarketing lists for search ads. This marketing feature will give you a leg up against your competitors by revamping your site’s searchability in a…

Marketing Events That Should Be On Your Calendar Already

Any successful marketing professional knows to attend marketing events and conferences. They’re a great opportunity to learn new techniques, keep up with ever-changing technologies and become introduced to new programs. These events are also opportunities to network, collaborate with peers, and see what you’re competitors…

guest blogging
7 Reasons Why Guest Posting is The Key to your Success

Having a blog can involve quite the upkeep, but don’t you love it when your hard work reaps its benefits? In a recent study conducted by HubSpot, marketers who value content creation and blogging are 13 times more likely to enjoy a positive shift in…

escape room boston
Expert Interview | Room Escapers, Boston

It’s the horror story that keeps entrepreneurs up at night: investing all their time, money, and love into starting a small business, only to be run out by a larger corporation. The world claims to love the triumphant underdog narrative. However, time and time again…

Pepper Talk: Utilizing Brand Keywords

If you want to control your market, the message of your brand, and the story that your brand is telling, then it is crucial to utilize your brand’s keywords. Not only does this expand your company’s searchability, but it also allows you to thrive against…

emulate bio spicy spotlight
Spicy Spotlight | Emulate, Inc

Image Courtesy of businesswire.com The Medical Start-Up That Has Everyone Talking: Boston and Cambridge are the places to be for medical technology and development. That’s why we’re not surprised that yet another fantastic start-up from our area is on track to change the field forever….

Marketing Tips to Put Your Spa on the Map

Nothing beats a day at the spa; in today’s high stress world, many consumers would enjoy a regular visit for massages, a sauna, or even a pedicure. However, getting customers to think about this luxury enough to book the appointment can prove extremely difficult. Even…

Your Guide to Right-Time vs. Real-Time Marketing
Your Guide to Right Time vs. Real Time Marketing

As a marketer, it is crucial to understand both right-time and real-time marketing. Furthermore, they are both relevant and applicable to most marketing scenarios. Some companies that insist that real time marketing should be prioritized over right-time marketing. Others defend the opposite. Right time marketing…

Improving Consumers' Mobile Experience: What to Invest in and Why
Improving Consumers’ Mobile Experience: What to Invest in and Why

Before today, companies were primarily concerned with being the most technologically advanced; technological superiority outweighed almost every other developmental aspect of the business endeavor. Today however, it is the digital user’s experience that demands the most attention and investment. Companies are no longer purely competing with…

Pepper Talk: Video in Hospitality Branding

Information on the fly; that is how we choose to live today. Instant gratification and impatience are two common factors in the world of consumers and internet users, which is why terms like “click bait” are quickly becoming a part of every business’s vocabulary. But…

levelup mobile payment
Spicy Spotlight | LevelUp

In today’s society, waiting for anything has become frustrating. Whether it’s for an appointment, a package, or our food, we become instantly irritable upon waiting for anything to arrive. Because of this we have now entered into the era of mobile orders; while online ordering…

Taking Advantage of Data: Adding Science to the Marketing Game

Science: Making Marketing Simpler With advancements in technology (i.e. Cloud), it is easier now, more than ever, for marketers to access and interpret data. Thus, it is critical that marketers today take time to consider the many ways to take advantage of data science in…

How to Keep Your Office Happy

Since the chain is only as strong as its weakest link, it’s safe to assume that a business’ external success will only exist if a business has internal success — and that starts with employee relations. Too often, the office dynamic is not considered a…

Marketing MedTech to the Individual Consumer
Marketing MedTech to the Individual Consumer

Marketing medical technology is far from simple. Healthcare is a changing landscape with many components. This includes doctors, administration, insurers, regulators and of course, the consumer. Sometimes it’s easy to lose sight of the individual consumer while marketing because there are so many other hoops…

SEO Tools Every Pro Needs in Their Tool Belt

When it comes to SEO tools,  they’re a dime a dozen. But how do you choose which ones are the most effective? In a sea of link wheeling and other black hat techniques, how do you make the most of your SEO efforts? We dug…

audience
Pepper Talk | Benefits of Geofencing in Hospitality

Perhaps the most overused, yet most important, advice one will ever hear as a businessman or woman: know your audience. Too often in this digital age, consumers are bombarded with unrelated and irrelevant advertising. That is why it is crucial to ensure that you are…

HOTSHOT muscle cramp solution
Spicy Spotlight | Flex Pharma HOTSHOT

Cramps are any athlete’s worst nightmare. Nothing’s worse than barely being a mile into your run and getting those sharp stabs, or just getting started on your bike route and feeling things tighten up. You’ve been told all the solutions for cramps- special fruits, cold…

Why Channels Can’t Define Your Strategy

Putting the Consumers First Before today, the consumer’s experience was marked by the equally necessary, yet disjointed functionality of the online and physical worlds. Marketers were very much two-track-minded: focusing on improving the quality of online shopping and/or encounters, and separately working on enhancing physical…

5 Unique Team Building Exercises For Your Office

In order for an office to thrive, there must be more than camaraderie among its employees — there must be unification, understanding, and adaptability among them, as well. In any workplace, certain employees will get along better with some than others, and that’s all right…

The Gang - Meet the Summer 2017 Interns
The Gang | Meet the Interns

The Pepper Gang team has expanded here in Boston with the addition of 15 great summer interns. Meet the hard-working peppers behind all the great things we do! The Marketing Team:   Maggie Holden Hometown: Hingham, MA School: Loyola University Maryland About: Maggie likes fashion…

The Future of Marketing: What You Need to Know Now

The future of online marketing is no longer a distant vision. In fact, it is materializing now, and fast. More crucially, every marketer should know that the rate at which this evolution is occurring is not in their hands, but those of the consumer—whose very needs determine the…

Generation ‘Self’: Millennial Marketing

The newest consumer: the millennial To be an advertiser simply means to be a convincer. But, it also means being a social analyst, an understander, and a persuader. As time progresses, so does the media and technology. But, to be successful, advertisers must keep up…