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PEPPER HUB

This is our digital content laboratory. Here we mix and measure diverse perspectives at an expert level.

video marketing strategy
Why The Gang Films Videos
  At Pepper Gang, we love making videos. And our talented videographer, Dante Ferguson, knows exactly what he's doing. Whether he's filming Pepper Talks, documenting business trips to New York City, or creating original content for our various clients, he is always applying our video...
small business advertising
How Small Businesses Can Get the Most out of Digital Advertising
Today, digital marketing is obviously important in the world of business. What many people need to realize though, is that this doesn’t just apply to big businesses and large corporations. It’s important for local businesses to get involved as well. It can provide excellent opportunities...
Our Favorite Announcements from Google I/O ’18
Last week, Google published a list of 100 announcements they made at their massive annual I/O conference. Now, 100 is a pretty big number. Especially when it comes to cutting-edge information. But don't worry folks. I rooted through each point and created a list of announcements...
outdoor bars boston
Boston’s 6 Best Outdoor Bars for Drinking After Work
Boston is its best self in the summer. Between the bike paths, Sox games, water sports, and city tours, there are endless opportunities for enjoying your favorite activities outside. But after a long day of fun in the sun, you may want to pop down...
law firm social media
5 Standout Examples of Attorney Social Media Done Right
Marketing for your law firm requires unique skills due to the nature of the industry. Unlike other businesses, the competition is consistently hefty: the success of your business relies on obtaining new clients. But similarly to other businesses, your clients are turning to social media...
social influencer marketing
Pepper Talk: Is Influencer Marketing Right For Your Business
You're scrolling through Instagram. You see one of your favorite local food bloggers eating a new snack. They're perfectly posed and caption it "My go-to snack every time. #snacktime #ad." You're in the store the next day.  You see those chips and remember that post....
2018 Instagram Updates
Out With The Old: Everything Instagram Has In Store for Users
Most, if not all of the major social media channels have been going through some changes. Since the Facebook Cambridge Analyitca scandal, it seems like social channels have been doing everything in their power to keep their users active. Channels have been updating privacy policies,...
law firm marketing
Pepper Talk: Why Your Law Firm Needs a Blog
The goal for every lawyer is to appear on the first page of Google. This will increase your chances of a potential client clicking on your link and using your services. The only way to do this? Implement an SEO strategy. One of the most...
social media management
Top 9 Must-Dos to Ensure Your Social Media Success
Social media use has increased by 356% (NetPop) since 2006 and the number is still growing. As social network plays a more important role in customer's media consuming behavior, brands need to understand how to maximize the effectiveness of your social marketing efforts. Here are...
Google Partners
The Gang Heads to Google’s NYC Headquarters [Video]
On April 16th, Pepper Gang's four bravest souls woke up early to head down to New York City. Battling heavy rain and unimaginable traffic, Oz, Stef, Daniel, and Dante stayed positive and made the most of their Monday morning. Plus, they were excited. Because we...
Marketing Generation X
Why the Forgotten Generation Isn’t Staying At Your Hotel
Let’s be honest with ourselves. As marketers, we haven’t been very inclusive lately. Repeat after me: “I am obsessed with millennial marketing.” We all are. It’s new and exciting. It’s a challenge, a new obstacle in marketing we’ve all been infatuated with. Millennials are ready...
video marketing strategies
Pepper Talk: The Rise of Video Content and How We Relate
In recent years, there's been a drastic shift in the world of video. How people participate with video content has completely changed. In this article, we'll see how advertisers can adapt their video marketing strategies to fit the current climate.   Access has changed It’s...
integrated marketing
Become a Leader By Utilizing Integrated Marketing
Of course, you remember getting in trouble as a teenager. You stayed out too late, lied about a girlfriend/boyfriend, snuck out of the house, forged your parent’s signature…you get the point. Whatever you did, and however many times you made it difficult for Mom and...
seo strategies
Surefire SEO Strategies That Will Get You Ahead
Earning links naturally is much easier said than done in the SEO world. It depends on your content, your audience and industry. The best way to tackle earning links is to build solid content that will appeal to your audience. Just like in most areas...
office productivity tools
Innovative Technology To Revolutionize Your Office Space
Your office environment is instrumental in constructing workplace productivity and creativity. With advances in technology, workplaces have become much more than just simple shelter. Technology has helped usher in a whole new era of office spaces. Millennial companies like Skype, Airbnb, and Google have shown...
boutique marketing agency
Why a Boutique Agency May Be Your Best Option
*Disclaimer--- we understand that some of this information is a generalization and some pieces may not apply to all big agencies. We’re just here to help you explore and consider the options best for your business. There’s a lot to think about when considering new...
legal advertising
Pepper Talk: Google AdWords for Attorneys
Google AdWords can be a a law firm's best friend. 96% of individuals looking for legal advice use the internet.  Since legal advertising has drastically changed over the past decade, Google AdWords offers technology that lets firms attract clients they want. In this Pepper Talk,...
relax in boston
Unwind After a Long Work Day At These Boston Places
Unwinding after a long day of work is crucial to maintaining your sanity, as well as your physical and mental health. Spending long hours at a desk, exhausting all of your mind’s resources can take a toll on a person. Finding a place to relax...
gag reel
Blooper Reel: Watch The Gang Blunder Behind the Scenes
Everyone makes mistakes. Even those of us here at Pepper Gang. I know, it's hard to believe. We blunder, we trip, we interrupt, we swear. Mainly, though, we laugh. We're only human! We compiled a brief gag reel of our own footage from countless Pepper...
How to See Real Results With Focused Audience-Messaging
Let's start with the obvious. You wouldn't try to sell a parka to a sunbather who lives in the Caribbean, would you?   It doesn't make sense. So, why don't we necessarily think like this in regards to our marketing messages? The popular dating site,...
Pepper Gang Team Announces New Strategic Consulting Services
BOSTON (PRWEB) APRIL 18, 2018 Boston Digital Marketing Agency Pepper Gang premiers strategic consulting services that aim to help boost businesses' marketing efforts. Boston-based agency, Pepper Gang, announces new strategic consulting services that are aimed at businesses seeking help with their marketing efforts. Pepper Gang consulting...