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Businesswomen
Businesswomen in Boston: The Leaders of the City

Business is no longer a men’s club. In fact, businesswomen make up the most prominent presence of many industries, especially here in Boston. In a city of bustling innovators, startups, and renowned academia and medics, many women have not only thrived, but completely reinvented their…

Orig3n spicy spotlight
Spicy Spotlight | Orig3n

Rare diseases, or those that affect less than 200,000 individuals in their disease group, aren’t as uncommon as the name indicates. In fact, one in ten Americans are living with a rare disease, 80% of which are genetic. These ailments hurt the world, with genetic…

Construction Agency Branding Tips
Construction Agency Branding Tips to Build Your Reputation

It can be difficult to have your construction agency stand out against the others. With hundreds of companies operating out of Massachusetts alone, all offering very similar services, it can seem like earning contracts are just up to chance. However, this doesn’t have to be…

Furniture Market Trends Your Business Needs To Be On Top Of

The furniture business is an anomaly for marketing, and a lot of that comes from the nature of the industry. Products are typically purchased on a long term buying cycle, and therefore remarketing isn’t always useful. Trends are harder to follow since items are purchased…

Google’s SOS Alerts are Here to Help

Technology continues to address real-world issues with Google’s latest feature: SOS Alerts.   When disaster strikes, real-time updates and relevant information are essential. We first look for the latest news regarding the crisis, as well as who and where to call for help. Too often…

chatbots marketing
Chatbots: Will Your Business’s Next Associate Be a Robot?

Image Courtesy of phrasee.co Many people picture a future with robots walking among us, where artificial intelligence has developed so much that these cyborgs are barely distinguishable from humans. Maybe that’s how Earth will one day be; a world where people have as many interactions…

Healthcare Marketing Millennial Moms
How Millennial Moms Choose Hospitals, and How To Cater To Them

People don’t think of hospitals like common goods. While a mother might experiment with new brands for food or clothes, they’ll only choose health care providers they trust to deliver the best results. And yes, it is mothers making that decision. 70% of millennial moms,…

Amenities
10 Amenities your Hotel Needs to Increase Revenue

Surprisingly, the most sought after hotel amenities aren’t what we’d consider extravagant. Back in 2014, Hotels.com conducted a survey by interviewing 1,000 travelers from across the globe in order to discover which hotel amenities people care about most. Here’s what the survey found: 1. Complimentary…

Google Hire, Helping Businesses Recruit More Efficiently

Google Hire is here to help make your company recruitment process more cost-friendly and effective: Google has just launched Google Hire: its newest app designed to help small and medium businesses recruit the right talent in the most efficient way possible. For any business, the…

Why You Should Hire a Social Media Agency

It’s no surprise that social media runs today’s world. Whether it’s the Kardashians on Instagram, your grandmother on Facebook or your boss on Twitter, just about every person, company and product is updating their social media every hour of the day. And this can be…

launch parties
Launch Parties and Why Your Business Needs to Have One

Whether you’re a start-up or massive corporation, launch parties can be the quick answer to instant success. If you’re selling a product, service, or simply trying to re-brand, launch parties are an easy way to advertise, generate a lot of press, and network with potential…

5 Tips For Writing Killer Google PPC Ads

Utilizing the Google AdWords Platform can dramatically increase traffic to your site, but I think you can agree that the paid search industry is extremely competitive. Competitors are bidding on the same keywords as you and the market is constantly changing. So, how do you…

Use Digital Marketing to Value Your Most Valuable Customers

Rather than devoting energy to reeling in new customers, focus on the needs of your existing customers. It’s easy for any company to believe that growth is strictly defined by numbers. Too much of today’s marketing focuses on customer-acquisition, and not enough on customer experience…

Spicy Spotlight | Freight Farms

The people of Boston are, and always have been, problem solvers. Something about this city drives innovation and development to create solutions for the world’s most difficult dilemmas. A local AgTech (agricultural technology) company, Freight Farms, might be on the verge of solving a handful…

remarketing lists for search ads
Ask PG: Remarketing Lists for Search Ads

If you’re looking for a new way to spice up your business’ adwords campaign, look no further than this Google feature: remarketing lists for search ads. This marketing feature will give you a leg up against your competitors by revamping your site’s searchability in a…

Marketing Events That Should Be On Your Calendar Already

Any successful marketing professional knows to attend marketing events and conferences. They’re a great opportunity to learn new techniques, keep up with ever-changing technologies and become introduced to new programs. These events are also opportunities to network, collaborate with peers, and see what you’re competitors…

guest blogging
7 Reasons Why Guest Posting is The Key to your Success

Having a blog can involve quite the upkeep, but don’t you love it when your hard work reaps its benefits? In a recent study conducted by HubSpot, marketers who value content creation and blogging are 13 times more likely to enjoy a positive shift in…

escape room boston
Expert Interview | Room Escapers, Boston

It’s the horror story that keeps entrepreneurs up at night: investing all their time, money, and love into starting a small business, only to be run out by a larger corporation. The world claims to love the triumphant underdog narrative. However, time and time again…

Pepper Talk: Utilizing Brand Keywords

If you want to control your market, the message of your brand, and the story that your brand is telling, then it is crucial to utilize your brand’s keywords. Not only does this expand your company’s searchability, but it also allows you to thrive against…

emulate bio spicy spotlight
Spicy Spotlight | Emulate, Inc

Image Courtesy of businesswire.com The Medical Start-Up That Has Everyone Talking: Boston and Cambridge are the places to be for medical technology and development. That’s why we’re not surprised that yet another fantastic start-up from our area is on track to change the field forever….

Marketing Tips to Put Your Spa on the Map

Nothing beats a day at the spa; in today’s high stress world, many consumers would enjoy a regular visit for massages, a sauna, or even a pedicure. However, getting customers to think about this luxury enough to book the appointment can prove extremely difficult. Even…

Your Guide to Right-Time vs. Real-Time Marketing
Your Guide to Right Time vs. Real Time Marketing

As a marketer, it is crucial to understand both right-time and real-time marketing. Furthermore, they are both relevant and applicable to most marketing scenarios. Some companies that insist that real time marketing should be prioritized over right-time marketing. Others defend the opposite. Right time marketing…

Improving Consumers' Mobile Experience: What to Invest in and Why
Improving Consumers’ Mobile Experience: What to Invest in and Why

Before today, companies were primarily concerned with being the most technologically advanced; technological superiority outweighed almost every other developmental aspect of the business endeavor. Today however, it is the digital user’s¬†experience that demands the most attention and investment. Companies are no longer purely competing with…

Pepper Talk: Video in Hospitality Branding

Information on the fly; that is how we choose to live today. Instant gratification and impatience are two common factors in the world of consumers and internet users, which is why terms like “click bait” are quickly becoming a part of every business’s vocabulary. But…

levelup mobile payment
Spicy Spotlight | LevelUp

In today’s society, waiting for anything has become frustrating. Whether it’s for an appointment, a package, or our food, we become instantly irritable upon waiting for anything to arrive. Because of this we have now entered into the era of mobile orders; while online ordering…

Taking Advantage of Data: Adding Science to the Marketing Game

Science: Making Marketing Simpler With advancements in technology (i.e. Cloud), it is easier now, more than ever, for marketers to access and interpret data. Thus, it is critical that marketers today take time to consider the many ways to take advantage of data science in…

How to Keep Your Office Happy

Since the chain is only as strong as its weakest link, it’s safe to assume that a business’ external success will only exist if a business has internal success — and that starts with employee relations. Too often, the office dynamic is not considered a…

Marketing MedTech to the Individual Consumer
Marketing MedTech to the Individual Consumer

Marketing medical technology is far from simple. Healthcare is a changing landscape with many components. This includes doctors, administration, insurers, regulators and of course, the consumer. Sometimes it’s easy to lose sight of the individual consumer while marketing because there are so many other hoops…