Perhaps the most overused, yet most important, advice one will ever hear as a businessman or woman: know your audience. Too often in this digital age, consumers are bombarded with unrelated and irrelevant advertising. That is why it is crucial to ensure that you are pinpointing your target and marketing your hospitality brand effectively towards them. The best way to do that is geofencing. By using geofencing in your marketing campaigns, you can focus on connecting with your desired audience in a timely, efficient, and effective manner. Find out more on how geofencing can be used in hospitality in this week’s #PepperTalk.
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