According to a Pew Research Center Survey,  over 77% of Americans go online on a daily basis. When it comes to online research for a certain product or service, people will not only look at the product description but customer reviews as well. Monitoring and responding correctly to reviews should be a crucial part of your marketing strategy.

84% of people trust online reviews as much as a personal recommendation. A positive review will likely entice your potential customer to make a purchase. The more positive reviews you have, the better your brand image will be. However, it may be hard to monitor your brand image since customers can review your business across various platforms. To help you better monitor your brand image online, we’ve chosen the best tools to stay consistently on top of things.

Google Alerts

As the largest search engine, Google is definitely a useful tool in terms of brand image monitoring. Google Alerts allows you to monitor the web for content. You can input your company name and receive alerts when people mention your company name on social media platforms, blogs, and websites.

Once Google Alerts finishes an inspection, it will compile the URL links to direct you to each specific site so you can respond to those conversations (if you choose). You can also input any keyword you want to monitor.


Just like Google Alerts, Mention creates keyword-based alerts on your brand and gives updates in real time about any mention on the web and social networks. It helps you understand what people are talking about and how they perceive your brand.

Also, you can monitor what your competitors are doing and learn from their strategy. One of our favorite features is its ability to discover new influencers- something very helpful in your influencer marketing efforts.


In addition to your brand name and keywords, you can use your logo, infographics, images and more to monitor your brand. How? You can conduct a reverse image search on your logo and images by using TinEye. Sometimes, people may not mention your name but they share your infographics.


Monitoring your brand easily can assist you with proper engagement. As a marketer or business owner, you don’t want to know just when to engage, but how to.  Brandwatch collects and analyzes data that can help you determine your next move.

In a data-driven era, it’s important to heavily utilize any and all data to turn your marketing efforts and brand management into something tangible (like profits).


If you think the previous monitoring tools are not enough for your business, then try using Birdeye, which is a SaaS platform utilizing customers feedback to acquire and retain connected customers by closing the loop between business reputation and customer experience.

In addition searching reviews across social media channels, BirdEye also allows you to monitor what people are saying about your company on almost every review-based platform, such as Yelp and Google.


When it comes to a brand’s online image, customer reviews aren’t the only factor. Former and present employee’s opinions also matter. This is where Glassdoor comes into play.

Glassdoor is more than a job and recruiting site. It holds a database of company reviews, CEO ratings, interview reviews, and so on. Everything on the website is shared by people who know the company best. Which means every piece of content on Glassdoor is genuine and trustworthy.

Although Glassdoor may not directly boost your business since it’s not generating leads for you, you should still consider it a useful monitoring tool in regards to building a positive brand image.

If you want to increase the accuracy of the results and monitor your brand image online in a more effective manner, try mixing two or more tools.

Here’s our last friendly reminder: you can monitor what people are saying about your company by utilizing these tools, however, don’t just monitor and read the conversation, jump into it and engage with your customers. Let them know you care about their opinions. This is ultimately how you build the best brand image.


Monitor, read, react and engage appropriately. That’s the best way to keep your brand in tip-top shape. Check out our tips for creating a critical response plan to handle those difficult reviews.